Corl West was approached by Ignition Creative, a leading entertainment advertising agency in Los Angeles and London, to redesign their website to better target their user's needs and show off their incredible quality & breadth of work.
The goal was to deliver an engaging, easy-to-navigate, and optimized website experience for potential clients to browse the work from each respective office.
To kick off the project, the team at Corl West began by collecting requirements from Ignition's stakeholders and users.
Conducting user research to understand the needs and behaviors of users on Ignition's current site. This included user interviews, heat maps, and Google Analytics analysis.
Based on the research we found that users wanted:
Using the research as a guide, we created wireframes to map out the site's new layout and navigation. We then reviewed and refined with stakeholders to ensure alignment with Ignition's goals and objectives.
After finalizing the wireframes, the team at Corl West got to work on the design of the website. We kept the design clean and modern with a focus on simplified browsing.
Throughout the project, we collaborated with the team at Ignition to guarantee that the end result aligned with their vision, as well as, the development team to validate technical feasibility.
Once the design was finalized, we packaged the requirements and design into a solution blueprint for a streamlined hand-over to the development team and worked closely with them throughout the process to ensure design quality.
The end result was a beautifully designed website that captured Ignition’s brand while meeting the needs of its users.
With in-depth research, wireframing, thoughtful design, and expert development, we transformed Ignition's site into a seamless and intuitive experience, ensuring both brand consistency and user satisfaction.
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